Here are some simple things you can do to adjust your campaign to be more inviting to new players and help acclimate them to a game with a notoriously steep learning curve
There are few tabletop roleplaying games more popular than Chronicles of Darkness for exploring the urban fantasy, or urban nightmare, of our own world.
When you are thinking of initial character concepts, you should craft an adventurer willing to do anything to survive- take whatever job, no matter how small.